News for Healthier Living

Viewing Alcohol Ads Linked to Increased Alcohol Craving and Consumption

Watching ads that promote alcohol has been linked to increased craving for alcohol and increased alcohol consumption for certain people. A study in Alcohol: Clinical and Experimental Research found that people who gravitated, either consciously or subconsciously, toward ads for alcohol instead of ads for other products experienced heightened craving for alcohol, and subsequently drank more than those who did not have a bias toward alcohol ads. These findings highlight opportunities to reduce susceptibility to the harmful effects of alcohol advertising, both through tailored therapeutic interventions and through regulation targeting involuntary exposure to alcohol ads, particularly in the digital landscape.

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